J. Bruce Ismay, in full Joseph Bruce Ismay, (born December 12, 1862, Crosby, near Liverpool, England—died October 17, 1937, London), British businessman who was chairman of the White Star Line and who survived the sinking of the company’s ship Titanic in 1912. Dezember 1862 in Crosby bei Liverpool; 17. The Ismay Line: The White Star Line, and the Ismay Family Story Hardcover – Import, January 1, 1961 by Wilton J. Oldham (Author) 4.6 out of 5 stars 4 ratings During the congressional investigations, some passengers testified that during the voyage they heard Ismay pressuring Captain Smith to increase the speed of the Titanic in order to arrive in New York ahead of schedule and generate some free press about the new liner. By the time of his death in 1899 he had become the most successful steamship owner He was educated at Elstree and Harrow. The managing director of the Titanic's owners White Star Line, Mr Ismay, was “villanised” following his survival for getting in one of the last lifeboats. She was the sister ship of Britannic, serving with the White Star Line until 1904. I have never seen a man so completely wrecked.[23]. Julia Florence Ismay, née Schieffelin, died 31 December 1963, aged 96, in Kensington, London. She later operated under the name Ottawa until 1910. At the age of 16 he took up an apprenticeship with Liverpoool shipbrokers Imrie & Tomlinson. In 1888, he married Julia Florence Schieffelin of New York, the heiress to a pharmaceutical fortune. "Deeply regret advise you Titanic sank this morning fifteenth after collision iceberg, resulting serious loss life further particulars later". The final verse reads: "To hold your place in the ghastly face / of death on the sea at night / is a seaman's job, but to flee with the mob / is an owner's noble right. In 1868, Thomas Ismay purchased the bankrupt White Star Line shipping company. Lord Mersey, who led the 1912 British inquiry into the sinking of the Titanic, concluded that Ismay had helped many other passengers before finding a place for himself on the last lifeboat to leave the starboard side.[31]. Waites writes "Ismay was almost universally condemned in America, where the Hearst syndicated press ran a vitriolic campaign against him, labelling him 'J. Joseph Bruce Ismay est né le 12 décembre 1862 à Crosby, Merseyside, près de Liverpool.Il est le fils aîné de Thomas Henry Ismay et de Margaret Bruce [1].Son père est le propriétaire de l’Oceanic Steam Navigation Company [Note 1] qu'il a fondée en rachetant la White Star Line en 1867 [2]. The founder of the White Star Line, T H Ismay, pioneered a revolutionary design of iron steamships, built for him by Harland & Wolff of Belfast. Ismay did not leave Dr. Mcgee's cabin for the entire journey, ate nothing solid, and was kept under the influence of opiates. The Ismay Line charts the rise and fall of one of the most eminent British shipping companies - and tells the story of the family behind it. In 1899, Thomas Ismay died, and Bruce Ismay became head of the family business. [26] Carter's own behaviour and reliability, however, were criticised by Mrs. Lucile Carter, who sued him for divorce in 1914; she testified Carter had left her and their children to fend for themselves after the crash and accused him of "cruel and barbarous treatment and indignities to the person". Ex-Head of White Star Line Who Retired After Sea Tragedy Dies in London", http://www.liverpoolramblersafc.com/about/, "Family 8 – pafg14.htm – Generated by Personal Ancestral File", "Ismay's Lifeboat Orders, Made No Distinction Between Men and Women, Says, Behr (and) In the Boat With Ismay, W.E. George Bruce Ismay (6 June 1902 – 30 April 1943), who married Florence Victoria Edrington in 1926. Bruce Ismay grave Putney Vale 2014.jpg 2,669 × 2,667；2.1メガバイト J. Bruce Ismay being questioned by Senate Investigating Committee.jpg 3,296 × 2,128；2.02メガバイト J. Bruce Ismay, White Star Line Manager.jpg 2,118 × 3,312；1.8メガバイト Joseph Bruce Ismay (Crosby, 12 de dezembro de 1862 – Londres, 15 de outubro de 1937) foi um empresário britânico, presidente da companhia de navios White Star Line.Filho de seu fundador Thomas Henry Ismay, Bruce Ismay viajou o mundo quando jovem, antes de começar a trabalhar na companhia de seu pai, a herdando em 1899. After being picked up by the Carpathia, Ismay was led to the cabin belonging to the ship's doctor, Frank Mcgee. White Star Line’s greatest competition was the Cunard Line. [3] Thomas Ismay was the senior partner in Ismay, Imrie and Company and the founder of the White Star Line. [7], On 4 December 1888, Ismay married Julia Florence Schieffelin (5 March 1867 – 31 December 1963), daughter of George Richard Schieffelin and Julia Matilda Delaplaine of New York, with whom he had five children:[8], In 1891, Ismay returned with his family to the United Kingdom and became a partner in his father's firm, Ismay, Imrie and Company. However, his family want to remind people that without J Bruce Ismay and his father Thomas before him, tens of thousands of ship building jobs … He was apprenticed at his father's office for four years, after which he toured the world. Following from the Hearst press depiction of Ismay, Waites writes that every subsequent film about the Titanic has depicted Ismay as a villain, starting with the 1943 Nazi propaganda film Titanic; the 1996 miniseries Titanic; James Cameron's Titanic; and Julian Fellowes' TV miniseries Titanic, where he is portrayed as a racist who orders a group of non-British crew members locked below to drown. Other articles where White Star Line is discussed: Britannic: …transatlantic luxury liners for the White Star Line. When he arrived in New York, Ismay was hosted by Philip Franklin, vice president of the company. The latter feature was largely meant to attract the wealthy and the prosperous middle class. [15], In 1907, Ismay met Lord Pirrie of the Harland & Wolff shipyard to discuss White Star's answer to the RMS Lusitania and the RMS Mauretania,[b] the recently unveiled marvels of their chief competitor, Cunard Line. Er nahm an der Jungfernfahrt der Titanic teil und überlebte den Untergang, anders als die … 1876 - "Royal and United States Mail Steamers.Sailing from Liverpool and New York every Wednesday, calling at Queenstown to land mails and embark passengers. Mr Thomas Henry Ismay has returned to Liverpool. According to Louden-Brown: Hundreds of thousands of pounds were paid out in insurance claims to the relatives of the Titanic's victims; the misery created by the disaster and its aftermath dealt with by Ismay and his directors with great fortitude, this, despite the fact that he could easily have shirked his responsibilities and resigned from the board. The book The White Star Line: An Illustrated History (2000) by Paul Louden-Brown states that this was unlikely, and that Ismay's record does not support the notion that he had any motive to do so. These vessels were designed more for size and luxury than for speed. He was educated at Elstree, Harrow, and Dinard, and upon leaving school entered In 1901, he was approached by Americans who wished to build an international shipping conglomerate, to which he agreed to sell his firm to the International Mercantile Marine Company. Some ran negative cartoons depicting him deserting the ship. In 1912, he came to international attention as the highest-ranking White Star official to survive the sinking of the company's brand new flagship RMS Titanic , for which he was subject to severe criticism. Thomas Henry Ismay died at Dawpool near Birkenhead on 23 November 1899 and was buried in the Thurstanton Churchyard. He decided to build four ocean liners to surpass the RMS Oceanic built by his father: the ships were dubbed the Big Four: RMS Celtic, RMS Cedric, RMS Baltic, and RMS Adriatic. One summer evening in 1907 (the exact date is unknown), Bruce and Florence Ismay dined at Downshire house in Belgravia, the London home of Lord Pirrie. However, in the late 1890s White Star decided to reinstate a service to Australia, partly because of the discovery of further gold deposits in Western Australialeading to another series of gold rushes and an increased traffic in emigrants to Australia, while there was also an increasi… Ismay viajó y sobrevivió en el viaje inaugural de uno de los barcos más importantes de la línea, el RMS Titanic, por lo que afrontó severas críticas. He inaugurated a cadet ship called Mersey used to train officers for Britain's Merchant Navy, donated £11,000 to start a fund for lost seamen, and in 1919 gave £25,000 (equivalent to £1,157,339 in 2019)[34] to set up a fund to recognise the contribution of merchant mariners in the First World War.[35]. [39] On the morning of 14 October 1937, he collapsed in his bedroom at his residence in Mayfair, London, after suffering a massive stroke, which left him unconscious, blind and mute. He then went to New York City as the company representative, eventually rising to the rank of agent. When the apprenticeship ended he travelled to South America. Joseph Bruce Ismay, britanski poslovnež * 12. december 1862 Crosby, Lanchasire, Anglija † 17. oktober 1937 Mayfair, London, Anglija. After the tragedy, Ismay's wife Florence ensured the subject of Titanic was never again discussed within the family. : /ˈdʒoʊzᵻf ˈbrʊws ᵻzˈmeɪ/; * 12. [31] Louden-Brown, consultant to the Cameron film, has stated that he thought the antagonistic characterisation of Ismay was unfair and he tried to challenge this. [19] After the ship collided with an iceberg 400 miles south of the Grand Banks of Newfoundland on the night of 14 April 1912, it became clear that it would sink long before any rescue ships could arrive. Ismay an… The class, which was designed for comfort rather than speed, was conceived in 1907 and initially included only the Olympic and Titanic. Joseph Bruce Ismay (12 de desembre del 1862 - 15 d'octubre del 1937) fou un empresari britànic i President General de la línia de vaixells de vapor White Star Line. Louden-Brown said "Apart from being told, under no circumstances are we prepared to adjust the script, one thing they also said is 'this is what the public expect to see'. in 1869 (known thereafter as the White Star Line). Joseph Bruce Ismay (engl. Ismay married Margaret Bruce in 1859 , together they had three sons and four daughters. Stead, Rare photograph of 'Captain Smith' to be auctioned, RMS Titanic facts, history and passenger and crew biography. Ismay occasionally accompanied his ships on their maiden voyages, and this was the case with the Titanic. In collaboration with William Imrie he founded the Oceanic Steam Navigation Company initially trading on the Australian run but then, from 1871 to the United States. Ismay's funeral was held at St Paul's, Knightsbridge, on 21 October 1937,[40] and he is buried in Putney Vale Cemetery, London. The distinctive house flag, a red burgee with a five-pointed white star, came with the name and was flown on Ismay's ships on the revived Ismay announced during the United States Inquiry that all the vessels of the International Mercantile Marine Company would be equipped with lifeboats in sufficient numbers for all passengers. In a highly controversial move, during construction of the first two Olympic class liners, Ismay authorised the projected number of lifeboats reduced from 48 to 16, the latter being the minimum allowed by the Board of Trade, based on the RMS Olympic's tonnage.[17][18]. IMM was a holding company that controlled subsidiary operating corporations. Copyright © 1996-2020 Encyclopedia Titanica, URL : https://www.encyclopedia-titanica.org/titanic-biography/thomas-henry-ismay.html, ST BART'S CHURCH IN DAWPOOL (THURSTASTON), HARLAND & WOLFF AND THE PARTITION OF ULSTER, JOSEPH BRUCE ISMAY : CHAIRMAN AND MANAGING DIRECTOR OF THE WHITE STAR LINE, THOMAS HENRY ISMAY [LETTER TO THE EDITOR], T. ISMAY CONTRIBUTES TO PIRRIE HOSPITAL FUND, LEGAL NOTICE OF THE RETIREMENT OF THOMAS ISMAY, Joseph Mulholland : Titanic Delivery Crew, The Besses o' th' Barn Band play 'Nearer My God to Thee', Letter from the Prince of Wales to W.T. White Star Line was founded 23 years earlier to run from the Australian gold fields to Britain. All White Star Line vessels would be built at Harland and Wollf. He was the son of Thomas Henry Ismay (7 January 1837 – 23 November 1899) and Margaret Bruce (13 April 1837 – 9 April 1907), daughter of ship-owner Luke Bruce. 1912'de yepyeni amiral gemisi olan RMS Titanic' in batması ile en üst düzey White Star … Returning to Liverpool he began a business trading to Australia and in 1867 acquired the defunct White Star Line which had run clippers from Australia to Great Britain. Oceanic Steam Navigation Company was generally known as White Star Line, which was the name of the company purchased by Thomas Ismay. By 1891 Ismay, Lurie and Co were managing the White Star Line 1892 T. H. Ismay retired from Ismay Imrie and Co but retained the chairmanship of the White Star Company , whose fleet then consisted of eighteen steamers, of an aggregate of 99,000 tons He was born in Liverpool, the eldest son of Thomas Henry Ismay, the owner of the White Star steamship company. Some papers called him the "Coward of the Titanic" or "J. Brute Ismay", and suggested that the White Star flag be changed to a yellow liver. [29] Following the inquiry, Ismay and the surviving officers of the ship returned to England aboard RMS Adriatic. Titanic Survivor, Businessman. Went into liquidation in 1868 and bought out by Thomas Ismay who formed the Oceanic Steam Nav.Co. 17 października 1937 w Londynie) – dyrektor zarządzający White Star Line, obecny na pokładzie RMS Titanic w jego dziewiczym rejsie, zakończonym katastrofą po kolizji z górą lodową w nocy z 14 na 15 kwietnia 1912.. Once Ismay took over the White Star Line, his first order of business was to add more to the fleet of White Star Line ships. Thomas Henry Ismay was born on 7 January 1837 at Ropery House, Ellenborough, Maryport, Cumberland, the eldest son of shipbuilder Joseph Ismay. The White Star Line was very reflective of Great Britain’s expansion of maritime commerce; the line owes its success mainly due to the business genius and thoroughness of one man – Thomas Henry Ismay who laid the foundation of its fame and enabled the White Star flag to extend its sway over the seas of the world. 1878 Ismay placed his firm's steamers at the disposal of the Admiralty as transports or cruisers in the light of threats from the Russian fleet. [20] He later testified that as the ship was in her final moments, he turned away, unable to watch. On 30 June 1913, Ismay resigned as president of International Mercantile Marine and chairman of the White Star Line, to be succeeded by Harold Sanderson.[28]. White Star Line advert by Ismay, Imre and Co. ca. Oktober 1937 in Mayfair bei London) war ein britischer Geschäftsmann und Direktor der White Star Line. Bruce Ismay je bil predsednik britanske pomorske družbe White Star Line. He decided to build four ocean liners to surpass the RMS Oceanic built by his father: the ships were dubbed the Big Four: RMS Celtic, RMS Cedric, RMS Baltic, and RMS Adriatic. "[31] The 1958 film A Night to Remember did not blame Ismay for the disaster, but also presented him in an unfavourable and cowardly light, while a Titanic-themed episode of the science fiction television series Voyagers! Ismay retired from the firm of Ismay Imrie and Co in 1892 but retained the chairmanship of the White Star Line, active control of the firm passed to his son Joseph Bruce Ismay. portrayed Ismay dressing as a woman in order to sneak into a lifeboat. "[25], Ismay had boarded Collapsible C with first-class passenger William Carter; both said they did so after there were no more women and children near that particular lifeboat. Joseph Bruce Ismay (12 Aralık 1862, Lancashire - 17 Ekim 1937, Londra) White Star Line şirketinin Yönetim Kurulu Başkanı ve Genel Müdürü olarak görev yapmış İngiliz iş adamı. Ismay later testified at the Titanic disaster inquiry hearings held by both the U.S. Senate (chaired by Senator William Alden Smith) the following day, and the British Board of Trade (chaired by Lord Mersey) a few weeks later. Had he not jumped in he would merely have added one more life—namely, his own—to the number of those lost. The logo is now used to make Beers in Liverpool. [2] In 1912, he came to international attention as the highest-ranking White Star official to survive the sinking of the company's new flagship RMS Titanic, for which he was subject to severe criticism. all credit to the music creator: https://youtu.be/XotlbXa0d4UO titanic foi o ultimo navio da White Star Line? [41] He left a very considerable personal estate, which excluding property was valued at £693,305 (equivalent to £45,066,221 in 2019). Mr. J. Bruce Ismay is the eldest son of the late Thomas Henry Ismay, J.P., D.L., founder of the White Star Line, and was born at Liverpool in 1862. [33] He kept a low profile afterwards. [Ismay] was staring straight ahead, shaking like a leaf. [30], Writing on the BBC News magazine website, Rosie Waites reports that Ismay was widely vilified in the United States after the sinking of the Titanic, due to the hostility shown in the yellow press controlled by William Randolph Hearst, who had fallen out with Ismay. In addition to running his ship business, Ismay also served as a director of several other companies. From 1863 till 1899 Thomas Henry Ismay was president of White Star Line and had several ships under his authority, Most of these ships up until 1870 were chartered, even after 1870 most of White Star Lines vessels were chartered from more notable/wealthy shipping lines, the reason being so that they were not completely at fault if someone died on board because of medical or the ships being and condition. Ismay had a head for business, and the White Star Line flourished under his leadership. The Legend is BACK. "[38], Ismay's health declined in the 1930s, following a diagnosis of diabetes,[26] which worsened in early 1936, when the illness resulted in the amputation of his right leg below the knee. [37] A family friend observed the spectre of Titanic was never far from Ismay's thoughts, saying that he continually "tormented himself with useless speculation as to how the disaster could possibly have been avoided. [4] During the voyage, Ismay talked with either (or possibly both) chief engineer Joseph Bell or Captain Edward J. Smith about a possible test of speed if time permitted. Ismay's new type of ship would not be as fast as their competitors, but it would have huge steerage capacity and luxury unparalleled in the history of ocean-going steamships. He stuck with the difficult task and during his twenty-five-year chairmanship hardly a page of the company's minutes does not contain some mention of the Titanic disaster. Even when I spoke to him, he paid absolutely no attention. Ismay developed a unique partnership with shipbuilders Harland and Wolff in Belfast. All White Star Line vessels would be built at Harland and Wollf. Ulcoats, Cecelia, Golden Sunset, Gladiator, Duke of Edinburgh, Duleep Singh, Bucton Castle, Globe, N… SS Germanic was an ocean liner built by Harland and Wolff in 1874 and operated by the White Star Line. Ismay viatjà (i en sobrevisqué) al viatge inaugural d'un dels vaixells més importants de la línia, el RMS Titanic. [27] London society ostracised Ismay and labelled him a coward. These vessels were designed more for size and luxury than for speed. "[24], Some maintain Ismay followed the "women and children first" principle, having assisted many women and children himself. White Star had begun as a line serving traffic to and from Australia, especially during the gold rushes of the 1850s, but following the line's collapse and its purchase by Thomas Ismay in 1868 the company was rebuilt as a trans-Atlantic line. Pirrie was a partner in the firm of Harland & Wolff, Belfast shipbuilders with whom the Ismay's firm had enjoyed a long and lucrative partnership. Joseph Bruce Ismay (/ ɪ z ˈ m eɪ /; 12 December 1862 [citation needed] – 17 October 1937) was an English businessman who served as chairman and managing director of the White Star Line. Ismay stepped aboard Collapsible C, which was launched less than 20 minutes before the ship went down. His granddaughter, historian and author Pauline Matarasso, likened her grandfather to a "corpse" in his later years: Having had the misfortune (one might say the misjudgement) to survive – a fact he recognised despairingly within hours – he withdrew into a silence in which his wife made herself complicit – imposing it on the family circle and thus ensuring that the subject of the Titanic was as effectively frozen as the bodies recovered from the sea. He also received a summons to appear before a Senate committee headed by Republican Senator William Alden Smith. Brute Ismay'. Ship Built White Star service GRT Notes Image Oceanic 1870 1870–1895 3,707 The first steamship for the White Star Line, and often referred to as the Mother of … [30], Ismay maintained an interest in maritime affairs. They were in order RMS Olympic, RMS Titanic and RMS (later HMHS) Britannic. After the disaster, Ismay was savaged by both the American and the British press for deserting the ship while women and children were still on board. [39] Three days later, on 17 October, J. Bruce Ismay died at the age of 74.[2]. This spurred competition between shipping lines. This page was last edited on 14 December 2020, at 10:32. Ismay was born in Crosby, Lancashire. He lived part of the year in a large cottage, Costelloe Lodge, near Casla in Connemara, County Galway, Ireland. Ismay married Margaret Bruce in 1859, together they had three sons and four daughters Ismay retired from the firm of Ismay Imrie and Co in 1892 but retained the chairmanship of the White Star Line, active control of the firm passed to his son Joseph Bruce Ismay. There was room for him and he jumped in. Ismay finally broke his quarter-century silence on the tragedy that had blighted his life, replying, "Yes, I was once in a ship which was believed to be unsinkable. [21][22] Another survivor, 17-year-old Jack Thayer, visited Ismay to try to console him, despite having just lost his father in the sinking. When in London, he would attend concerts by himself at St George's Hall or visit a cinema, at other times wandering through the London parks and engaging transients in conversation. Joseph Bruce Ismay (/ɪzˈmeɪ/; 12 December 1862[1]– 17 October 1937) was an English businessman who served as chairman and managing director of the White Star Line. Joseph Bruce Ismay (ur.12 grudnia 1862 w Crosby, zm. [14] White Star Line became one of the IMM operating companies and, in February 1904, Ismay became president of the IMM, with the support of Morgan. "[38] At a Christmastime family gathering in 1936, less than a year before Ismay's death, one of his grandsons by his daughter Evelyn, who had learned Ismay had been involved in maritime shipping, enquired if his grandfather had ever been shipwrecked. It published lists of all those who died but in the column of those saved it had just one name – Ismay's."[31]. The duo themselves were designed to compete with the. The writer Ben Hecht, then a young newspaperman in Chicago, wrote a scathing poem contrasting the actions of Captain Smith and Ismay. Qual foi o ultimo navio?. [13], In 1902, Ismay oversaw the sale of the White Star Line to J.P. Morgan & Co., which was organising the formation of International Mercantile Marine Company, an Atlantic shipping combine which absorbed several major American and British lines. Frances Wilson, How to Survive the Titanic or the Sinking of J. Bruce Ismay, Publisher Bloomsbury Publishing, 2011, John J. Clark, and Margaret T. Clark, "The International Mercantile Marine Company: A Financial Analysis,", "Shipping casualties (loss of the steamship, sfn error: no target: CITEREFWilson,_Andrew2012 (, https://www.encyclopedia-titanica.org/titanic-survivor/j-bruce-ismay.html, "J. Bruce Ismay, 74, Titanic Survivor. The third ship was added later, and it was planned to be larger and more luxurious than its sister ships.… The White Star liners were highly innovative in design, rivalling that of Cunard Line for safety, comfort, and speed 1873 The Atlantic was lost off the Nova Scotia coast.